About Vaughan.Marketing

Why a Vaughan-specific service exists

The short answer is that Vaughan's contractors sell a particular kind of work. Many of the firms here are builders, renovators, specialty trades and commercial service companies whose average job is large and whose buyers take their time. Generic "more leads" marketing serves them badly.

This service was set up to plan marketing around that reality: fewer, better enquiries; proof that holds up to a careful buyer; and measurement that follows a lead all the way to a signed contract. You can see how that translates into practice on our services page.

The group behind us

Vaughan.Marketing sits within a small group of Canadian companies:

• Sedighi.ca is our parent: Ali Sedighi's consulting company for growth, marketing and technology. Its brand family runs from HVAC.Agency and HVAC.Digital to Trades.Agency, BusinessConsulting.ca and Conv.ca.
• Trades.Agency serves trades and home-service owners across Canada, and Vaughan.Marketing uses its plans and prices.
• SAZ.ca (Strategy & Acceleration Zone) handles the group's strategy, AI and revenue-acceleration consulting in Canada. Ali Sedighi is its Founder & Managing Partner, with Sedighi.ca setting strategic direction for the firm.

Being part of a group means that work which needs specialist depth, such as conversion-rate testing or marketing automation, can draw on people and methods already in use elsewhere, without you hiring three agencies.

Ali Sedighi, MBA

Ali Sedighi leads Vaughan.Marketing and holds an MBA in Technology Management. His 17+ years in digital marketing go back to 2007, the year he started ONE.ir, a full-service digital marketing agency.

He went on to found Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and he is Founder & Managing Partner of SAZ.ca. He has worked with clients in Canada, the USA and Dubai, and has built 150+ live HVAC websites, including CombiBoiler.ca, Roma Heating & Cooling and HVACDeal.ca. He lives and works in Vancouver, British Columbia.

Most of Ali's published case studies are in heating and cooling. On this site we present them as results from our HVAC work, because they show the method: tight geography, honest tracking and pages built to convert. See them on our results page, or read his profile at Sedighi.ca.

How we work

We work in a way that suits owners who are busy on site and short on patience for jargon.

1. We start with your numbers. Average contract value, gross margin, close rate and where your last year of signed jobs came from. Without those, any plan is a guess.
2. We put the cost in writing. You see the monthly plan price, the recommended ad budget and what each part should achieve before anything begins.
3. You own everything. Your website, domain, Google Business Profile, ad accounts and analytics are in your name. If you leave, they leave with you.
4. We report on outcomes. Monthly reports show enquiries, quotes and signed jobs by source, in plain language.
5. Terms are month-to-month. Cancel with 30 days' notice. Annual billing is cheaper if you want it, but never required.

What we are not

We are not a contractor. We do not build, renovate, install, repair or service anything, and we do not resell enquiries to other firms. We are also not a legal, engineering, safety or compliance adviser; when a question touches permits, licensing or regulation, we link to the official body and suggest you speak to them or your own professional.

We also do not make promises nobody can keep. No one can promise a ranking or a number of leads. What we can do is explain clearly what we expect, measure it honestly and change course when the numbers say so.

Talk to us

A sensible opening move is a short conversation about the kind of project you want more of. The first 30-minute consultation is free for eligible trades businesses. Call (604) 632-4959, text the same number, or email Ali@Sedighi.ca. You can also read the FAQ or our contact page to see what to include.