Paid search is the fastest way to put a Vaughan contractor in front of someone ready to hire. It is also the fastest way to lose money, because Google will happily spend whatever budget you set. Our approach starts with a ceiling: the most a qualified enquiry may cost, worked out from your own job value and close rate.
What the service is
We plan, build and manage Google Ads campaigns for contractors, builders and B2B service firms in Vaughan. That includes keyword research, ad copy, landing pages or landing-page advice, geographic targeting, conversion tracking for calls, texts and emails, and monthly reporting on cost per enquiry and cost per signed job.
The account and the billing stay in your name. If you ever leave, you keep everything.
Setting the ceiling: a worked example
Suppose you are a renovation contractor and these are your real numbers:
- Average signed contract: $60,000
- Gross margin after materials and labour: 25%, so $15,000 per job
- Serious enquiries needed to sign one job: 6
- Share of gross margin you are willing to spend to win a job: 15%, so $2,250
Divide $2,250 by 6 enquiries and your ceiling is $375 per serious enquiry. If the account delivers enquiries at $200, you scale up. If it drifts to $500 for a month, we cut the keywords and areas that pushed it there.
The same arithmetic for a firm with a $4,000 average job and 30% margin gives a ceiling of about $30. That is why two contractors can look at the same cost per click and come to opposite conclusions. Our guide to pricing a lead goes deeper.
Who it suits
- Contractors who need booked work in the next one to three months.
- Builders and renovators with high job values, where even a modest number of enquiries pays back.
- Industrial-area service firms targeting a short list of commercial search phrases.
It is a poor fit if your website does not convert. Sending paid clicks to a slow page with no clear next step wastes money, so we will tell you if the site needs fixing first.
What is included
- Account structure split by service and by value, so a $50,000 project is never fighting a $300 repair for the same budget.
- Geography by community. Targeting set to the parts of Vaughan and neighbouring cities you actually serve, described on our areas page, with exclusions where your crews will not go.
- Negative keywords from the first week, removing searches for jobs, DIY tips, supplies and services you do not offer.
- Call, text and email tracking, so every enquiry is tied to the keyword and ad that produced it.
- Ad copy that qualifies. Mentioning a starting price or minimum project size reduces clicks from people you cannot help.
- Monthly review of cost per enquiry against your ceiling, with plain recommendations.
Timeline and measurement
Campaigns usually go live within two weeks of access being granted. The first month is a learning period with conservative budgets. By the end of month two you should know your real cost per serious enquiry; by month three or four, how many of those became signed work.
We report three numbers each month: total spend, cost per qualified enquiry, and the jobs you tell us were signed from paid search. Rankings, impressions and click-through rates are useful diagnostics but they are not results.
Mistakes to avoid
- Broad match with no negatives. It is the most common reason contractor accounts pay for irrelevant clicks.
- One campaign for every service. High-value work gets starved because cheap searches convert faster.
- Counting spam and sales pitches as leads. We count real conversations with possible buyers only.
- Turning ads off when busy and on when quiet. The account relearns each time. A steady, smaller budget is usually cheaper over a year.
Plan prices are on our pricing page. Ads often pair with local SEO, so you are not renting every enquiry forever. We manage the marketing only; we are not a contractor and never do the work itself.
Frequently asked questions
How much should we spend on ads each month?
Start from capacity, not from a round number. If your crews can take two more projects a month and you close one in four serious enquiries, you need about eight extra enquiries, and your ceiling per lead tells you what that should cost.
Is the ad spend included in your plan price?
No. Ad spend is paid directly to Google from your own account, which you own. Our plan covers the strategy, building and managing the campaigns, and reporting.
Why not just target all of Vaughan and the GTA?
Because a click from a community your crews will not drive to costs the same as a click from your best area. We target the places where you want work and exclude the rest.
What about Local Services Ads?
Where Google offers them for your trade, they can be worth testing alongside search ads. Eligibility and screening rules are set by Google, so we check what applies to your category before recommending them.